Diverse group "gets physical" to launch the brand new PharmaprixMC Weekend to End Women's Cancers™, benefiting the Segal Cancer Centre at the Jewish General Hospital
Impromptu exercise class features leggings, head bands, scrubs and men in tights at Place Alexis Nihon
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Highlights from today's impromptu exercise class

Shoppers Drug Mart/Pharmaprix becomes official national title sponsor of WEWC

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For Immediate Release

Media Contact:
Kim Gradek
Communications Coordinator
C: 514-929-9255

MONTREAL (Jan. 20, 2010)

  • Today at 1:00 p.m. at Place Alexis Nihon, a group of approximately 50 people came together for an impromptu exercise class to kick-off the 2010 PharmaprixMC Weekend to End Women's Cancers™, benefiting the Segal Cancer Centre at the Jewish General Hospital (formerly known as the Weekend to End Breast Cancer).
  • Clad in leggings, head bands and leotards, the group started working out to the sounds of "Let's Get Physical". Shortly afterwards, personnel from the Jewish General Hospital participated, wearing scrubs. Several minutes later, Pharmaprix employees joined in the fun.
  • Similar routines took place in five other cities today, including Vancouver, Toronto, Calgary, Edmonton and Ottawa.
  • One in seven Canadian women will be diagnosed with breast or gynecologic cancer in her lifetime. The Weekend is now fighting all women's cancers.
  • The Weekend is an epic, fully supported, two-day walk, with new improvements for 2010 to create a bigger, more inclusive event with greater impact. Among the additions:
    • The introduction of a new, 30-km., one-day walking option for those unable to partake in the epic 60-km., two-day event.
    • A new system that empowers walkers by letting them designate whether the funds they raise will go toward breast or gynecologic cancer research and care.
    • The addition of Pharmaprix as the official national title sponsor.
  • The Weekend has raised over $36 million for the Segal Cancer Centre and has delivered tangible results, including the purchase of state-of-the-art equipment for the WEBC Laboratories, as well as for the Cell Imaging Facility; continuous funding of innovative research studies; and recruiting and retaining top international experts.
  • More information is available at www.endcancer.ca
Alexis Gaiptman (JGH Foundation)
"Today's event was emblematic of the brand new Weekend. In one sense, it was light and fun, but in another, it demonstrated the commitment of various groups of men and women who came together to make a physical statement in the hope of eradicating all women's cancers. I encourage everyone to visit www.endcancer.ca and join us in the fight."

Myer Bick (JGH Foundation)
"The Weekend has become a highly anticipated tradition of the Montreal summer agenda. The 2010 edition, with a new look and exciting additions, continues to provide participants with an unforgettable life experience while making a real and substantial contribution to the battle against cancer"

Carol-Lynn Blair, Ovarian Cancer Survivor and Montreal Weekend Walker
"Today's event warmed my heart. It was very amusing and I think we really turned some heads. This event, which was already so great, has been improved. I hope that it will galvanize people to go to www.endcancer.ca and register. Only through sustained action and commitment will others be spared of the battle I and my loved ones went through."

Mary-Alice Vuicic, Executive Vice President, HR & Organizational Development, Shoppers Drug Mart
"Shoppers Drug Mart is thrilled to be the national title sponsor of the Weekend to End Women's Cancers. We believe the Weekend to End Women's Cancers is one of Canada's leading fundraising events in support of ending women's cancers and we are committed to that purpose. I encourage you to go to a Shoppers Drug Mart location and pickup a "sign up" form or visit www.endcancer.ca online to register for the walk."

About the Segal Cancer Centre
The Segal Cancer Centre is a Quebec leader in implementing a focused and comprehensive approach to fighting cancer through medical treatment, patient care, family support and scientific research. A wide array of interrelated services are grouped in close proximity to one another, including screening and prevention, nutrition and rehabilitation, psychosocial support, symptom management, and public information. This integrated approach is considered by leading international medical experts to be one of the most effective and promising strategies in battling cancer.

About the Jewish General Hospital
Now in its landmark 75th year of providing Care for All, the Jewish General Hospital has been a mainstay of superior medical treatment for many generations of patients from all backgrounds in Montreal, throughout Quebec and beyond. Drawing on its expertise and experience as one of the province's largest and busiest acute-care hospitals, the JGH is committed to improving the level of care for all Quebecers through close collaboration with the government and its healthcare network. In this anniversary year, the Jewish General Hospital has also redoubled its commitment to ensuring that patients receive care of the highest quality in a clean, safe environment. The JGH has been able to deliver these pioneering and innovative services by strengthening its role as a McGill University teaching hospital, expanding and upgrading its facilities, and pursuing cutting-edge studies at the Lady Davis Institute for Medical Research. For more information, please visit jgh.ca


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